Every way to shop. One place.
Allway is a New Zealand marketplace we're building where shoppers search once, compare offers from trusted retailers, and buy through a single checkout, instead of hopping between a dozen retailer tabs.
Backed by 20 NZ retailers on board, our team is growing that list every week.
Shopping should not require 12 tabs
Finding the right product usually means searching Google, opening five retailers, comparing prices by hand, checking shipping, and starting the checkout process all over again for each one.
- 1Search
- 2Google
- 3Retailer A
- 4Retailer B
- 5Retailer C
- 6Manual comparison
- 7Separate checkouts
Search once. Compare everything. Buy once.
Allway brings New Zealand retailer offers together onto one product page, so the tab-hopping loop collapses into a single search, a single comparison, and a single checkout.
One search. Every offer in view.
Four steps, one product page, every offer visible before you choose where to buy.
Search
Tell Allway what you are looking for.
Compare
See products and offers from trusted New Zealand retailers in one place.
Choose
Compare price, availability, delivery options and retailer.
Checkout
Buy without jumping between stores.
One product. Multiple retailers.
Today the same product can appear across dozens of separate stores, search results and listings. Allway brings those offers together into one canonical product page, so shoppers compare the actual buying options in one place.
- One product page instead of duplicate listings.
- Verified retailer offers.
- Clear stock information.
- Delivery estimates shown upfront.
- Best offer highlighted without hiding alternatives.
Built for shoppers and retailers both
For shoppers
More choice
Discover products from trusted retailers across New Zealand.
Better comparisons
Compare offers side by side, including price, stock, delivery and retailer.
Less friction
One search. One basket. One checkout.
More confidence
See the buying options clearly before choosing where your order comes from.
For retailers
Reach new customers
Get discovered by shoppers searching for the products you already sell.
Keep control
Retailers control their products, prices, availability and fulfilment settings.
Sell alongside trusted retailers
Appear in a marketplace built around credible New Zealand retail, not anonymous listings.
Shape the launch
Early partners can help shape how Allway works before the marketplace opens more broadly.
Connect without manual catalogue work
Product data, pricing and stock can sync through API or feed-based integration.
Choose fulfilment options
Fulfil orders through your own delivery, or use Allway 3PL/fulfilment services from launch.
Pay when Allway makes you money
Commission is a category-based rate from 2-8%, calculated on the GST-inclusive product price only and excluding shipping. Launch partners pay no listing fee and no monthly platform fee during launch.
What's done and what isn't
Allway is a pre-launch marketplace. Here's exactly where it stands.
The demo is real, not a mockup
Browse the demo and you can search a product, compare live offers from multiple demo retailers, and reach a checkout button, the same flow shoppers will get at launch.
Allway is currently in development
It's preparing to onboard its first group of New Zealand retail partners. There's no public sign-up for shoppers yet.
20 retailers on board, and climbing
Backed by 20 New Zealand retailers already, with our team actively onboarding more every week, aiming for 50 launch partners by launch. Launch partners pay no listing fee and no monthly platform fee, and lock in their launch commission rate.
Built by ForgePoint
The same studio behind this site, and behind Quota, designed and built the Allway marketing site and demo.
Frequently asked
Every way to shop. One place.
Browse the working demo, or get in touch through allway.co.nz if you're a New Zealand retailer interested in becoming a launch partner.